Your website. Your stable management.
One platform.
Respond to buyers faster, eliminate no-shows, and automate boarder management. We build your professional website and member portal for you - no agency, no project, no developer.
"We had our own branded website live and ready to go immediately. The platform looks exactly how a professional stable should look online and we have a waiting list of stable customers contacting us for boarding."Stal Keulen-Hermans · Lanaken, Belgium
Built to keep professional stables running smoothly.
Respond to buyers with accurate information, faster than ever.
A top sport horse deserves better than a Facebook post. Present your horses on a clean, branded domain with integrated X-rays, vet reports, and video. Stallion profiles, Match-my-mare, covering records and foaling dates cover the breeding side too - not bolted on. Buyers see a serious operation from the first click.
End the WhatsApp group chaos.
Stop being the 24/7 helpdesk. Give your boarders a self-serve portal for paddock bookings, daily care logs, and automated invoicing. Reclaim your evenings and run your stable like a real business.
Fill your arena. Eliminate no-shows.
Move bookings out of your text messages and into an automated system. Riders manage their own lesson slots and credits, while configurable cancel windows keep your revenue predictable.
Built for how stables actually work
Every feature exists because a real stable needed it.
Look like a serious operation. (Without hiring an agency).
Stop paying thousands for a custom build. Manage your own clean, fast-loading site that works perfectly. Your horses are automatically injected with structured data, meaning buyers find your listings directly on Google and AI search tools.
- No code, no developers, no agency
- Structured data & sitemaps on every listing
- Custom domain under your own brand
Sell directly with secure X-Ray sharing.
Your absolute most important tool. A central place to showcase your horses for sale, complete with a private medical vault. Upload X-Rays and vet reports, and instantly generate a secure, private link to share with selected buyers or their vets.
- Secure Sales Vaults: Buyers view X-rays via private links.
- Access Control: You control who sees what and can revoke links anytime.
- Direct Sales: Listings live on your own domain, building your brand.
Give boarders a portal. Take back your evenings.
Stop answering the same WhatsApp questions. Give every boarder a personal app to book paddock slots, view daily care logs, and check events. You maintain total control, and your phone stops buzzing at 10 PM.
- Role-based portal & iOS app - boarders book paddock slots and read the daily care feed themselves
- Personal horse dossier and document access for every owner
- Interactive stable map - horse locations, ownership, feed requirements
- Messages in via the app, one daily digest out - your phone stops buzzing at 10 PM
Owner Transparency
Owners can now access their horses' documents, PDFs, and training reports securely from their own member portal.
Smart automation where it matters.
Save hours on manual data entry and support requests with built-in AI tools.
- AI Passport Scan: Simply upload a photo of a horse's passport. The system instantly extracts the name, gender, pedigree, and microchip number to create the profile.
- AI Support Chatbot: A 24/7 intelligent assistant that answers your boarders' questions instantly using your stable's documentation, with seamless handoff to human staff when needed.
Health records, cycle tracking, paddock reservations, lease agreements, the document vault, staff scheduling and the finance suite are all included - the full list is one click away.
See all featuresLaunch your digital stable in 48 hours.
Submit your details
Two minutes: your name, your stable, and the domain you want to use.
We build your platform
Our support team configures your branding, sets up your domain, and imports your first horses.
Take the keys
Live on your own domain in 48 hours. Start taking inquiries and automating boarder management.
What most stables are doing instead
Almost nobody choosing equIdentity is switching from a competitor. They are switching from a Facebook page, a shared spreadsheet, and a WhatsApp group that never stops buzzing. That is the real thing we are replacing.
| What you need | equIdentity | Facebook page + spreadsheet + WhatsApp | A custom-built website | Stable software without a website |
|---|---|---|---|---|
| A professional site under your own domain | ✓ Included | ✗You are a tenant on someone else's platform | ✓After €2,000+ and six weeks | ✗You still need to build one |
| Horse listings that rank on Google | ✓ On your domain | ✗ | ~Only if the developer built it that way | ✗Listings live inside their platform |
| Owners can see their horse without phoning you | ✓ Member portal & app | ✗They message you instead | ✗ | ~Varies by product |
| Members book the paddock themselves | ✓ | ✗Group chat and double bookings | ✗ | ~ |
| Lease agreements signed and tracked digitally | ✓ | ✗Paper, or nothing | ✗ | ✗ |
| X-rays and vet reports shared with a buyer securely | ✓ Time-limited links | ✗A WeTransfer link, then no control | ✗ | ~ |
| Invoices with a scan-to-pay QR code | ✓ | ✗Manual, and chased by hand | ✗ | ~ |
| What it costs | ✓ From €29/month | €0, plus the hours it eats | €2,000+ up front, then hosting and maintenance | A monthly fee, and still no website |
| How long until it is live | ✓ 48 hours | - | 4 to 8 weeks | Days to weeks |
| Do you need a developer | ✓ No | No | ✗ Yes, and again for every change | No |
The spreadsheet is free until you count the evening spent rebuilding it, the double-booked paddock, and the buyer who never found your horse on Google. That is what equIdentity is priced against.
One extra boarder pays for this eight times over
A single boarding stall runs €400-€600 a month. Pro costs €49. If this platform saves your yard four hours of invoice chasing and WhatsApp scheduling this week, it has already paid for itself for the entire year. No hidden fees - just a one-time €50 (ex. VAT) setup.
€348 billed once a year - saves you €72
Sales stables & studs: a professional website and horse listings under your own domain - without a developer.
- Website builder & custom domain
- Horse sales & stallion profiles
- Horse leasing agreements
- Interactive "Match my mare" tool
- Blog, news & SEO
- Inquiry management
- Custom branding
- Member portal
- Paddock reservations
- Events & registrations
- Health records & cycle tracker
- Finance & Profitability suite
- Stable map & maintenance
14 days free · Nothing charged until you say go
€588 billed once a year - saves you €192
Pension stables, riding schools & clubs: full member portal, paddock reservations, lesson scheduling, billing, and operational management.
- Everything in Starter
- Member portal - app for boarders & riders
- Paddock reservations - your hours, your capacity
- Events, lesson scheduling & leskaart credits
- Health records (vaccination, farrier, insemination)
- Document vault with buyer-shareable links
- Staff & care scheduling (daily sheets)
- Admin, staff & member portals in NL / FR / EN
- Billing & invoicing (GiroCode QR) · Early access
- Finance & Profitability suite
- Stable map & maintenance
- Terms & Conditions management
- Priority support & onboarding call
14 days free · Nothing charged until you say go
Picked a plan? Start here.
A few details is all we need. Our team builds your platform with you - you don't lift a finger.
You're on the list.
Our onboarding team will contact you at shortly with your setup details. Be sure to check your spam folder too.
All prices excl. VAT. These are our standard rates - no introductory pricing, no year-2 increase. Monthly billing can be stopped at any time and ends at the close of the current month. Annual plans are paid up front, run to the end of their term and never auto-renew - there is no cancellation fee. Annual plans include a free custom domain registration. 100% tax deductible.
Frequently asked questions
Ready to bring your stable online?
A few quick details is all we need. Our team will build your site with you, and have you live within 48 hours - you don't lift a finger.
You're on the list.
Our onboarding team will contact you at shortly with your setup details. Be sure to check your spam folder too.
Built with input from sport and pension stables, and riding schools across Belgium and the Netherlands.