Your website. Your stable management.
One platform.
A professional website under your own domain. A member portal for your boarders. Operational tools built for how stables actually run. Live in 48 hours.
"We had our own branded website live within two days. The platform looks exactly how a professional stable should look online - and the tools genuinely make managing our day-to-day a lot simpler."Stal Keulen-Hermans · Lanaken, Belgium
Three kinds of stables. One platform.
You sell sport horses.
A premium sport horse deserves better than a Facebook post. Listings under your own domain with photos, video, pedigree, and a direct inquiry inbox attract international buyers and rank on Google. Share X-rays and vet reports through secure, time-limited links. Buyers see a professional operation from the first click.
You run a pension stable.
Twenty boarders, twenty sets of questions. equIdentity gives each owner a personal portal with horse records, paddock bookings, and a daily care feed showing what happened with their horse today. Send invoices with GiroCode QR, track payments, and let your staff log every task from their phone. You stop being the helpdesk.
You give lessons.
Bookings and no-shows belong in a system, not a WhatsApp group. Set up your weekly schedule, assign leskaart credits, and let riders book their own slots. Configurable cancel windows and no-show tracking keep your arena full and your phone quiet.
Built for how stables actually work
Every feature was built around real stable management. Not a generic SaaS template.
Your stable's website, built the way you want it
14+ content blocks - galleries, hero sections, carousels, and contact forms. Built to load fast and rank: server-side rendered, image-optimised, with structured data on every listing - so Google and AI search tools can read your horses without you doing anything. Ask ChatGPT for stables around Zangersheide and Stal Keulen-Hermans comes back.
- No code, no developers, no agency
- Structured data & sitemaps on every listing
- Custom domain under your own brand
Showcase your sport horses to the world
Detailed profiles with photos, video, pedigree, training level, and pricing. Listings live directly on your own domain - not buried inside someone else's marketplace. When a buyer searches, they find your stable.
- Filterable grid with Direct Sale / In Concession / Sold
- Upload & share X-rays and vet reports via secure link (PRO)
- Built-in inquiry forms per horse
Pedigree & HorseTelex Integration
Full interactive pedigree charts with performance levels and automatic HorseTelex lookups to build credibility with international buyers.
Secure Sales Vaults
Generate secure, time-limited share links for buyers and vets to review X-rays (DICOM) and clinical exams. Buyers can view but not download. You control the expiry date and can revoke access anytime.
Your clients, your community - all in one portal
Every boarder gets a personal login. They can view their own horses, book paddock slots, check upcoming events, view the interactive stable map, and report maintenance issues - without calling you. You control what each member sees and can do.
- Role-based access - owners, staff, admins
- Personal horse dossiers per member
- Interactive stable map showing horse locations, ownership, and feed requirements
- iOS app for boarders - paddock slots, records, and stable map from their phone
- Daily care feed: owners see what happened with their horse today
- Terms & Conditions management with per-member acceptance tracking
Owner Transparency
Owners can now access their horses' documents, PDFs, and training reports securely from their own member portal.
Every horse's full story, always at your fingertips
Detailed profiles with photos, pedigree, training history and medical records - all in one place. The cycle tracker keeps you ahead of foaling schedules so nothing slips through.
- Latest vaccination record + full farrier history log
- Cycle & pregnancy tracking with due date alerts
- Linked to the horse's owner automatically
Export-Certificate Expiry Tracking
Automatically tracks and alerts on expiry dates for export documents (EQUI-X, TRACES, Coggins, EVA, CEM) so horses are always cleared to travel cross-border.
End the WhatsApp back-and-forth for good
Members book their own paddock slots directly from their portal. 30-minute time blocks, real-time availability, zero double-bookings. You define the hours and capacity - the system does the rest.
- Configurable time slots per paddock
- Automatic conflict prevention
- Booking history per horse & member
Vandenberghe
Declercq
Available
Available
Nijs
Available
Vandenberghe
Available
Available
Set your boarding price on data, not instinct
Stable margins are razor-thin. The Finance suite models your full cost structure across 8 categories with month-by-month actuals and a What-if scenario modeller. No spreadsheets.
- Annual budget model across 8 cost categories
- Live EU Eurostat hay and straw prices, updated quarterly
- What-if modeller: change occupancy or margin and see the impact
Up and running in 3 simple steps
Tell us about your stable
Two minutes: your name, your stable, the plan you're after. We reply within one business day.
Configure it - or let us
You set it up yourself, or we do it for you. Either way, it looks professional.
Live within 48 hours
Your own domain, your own branding. Start taking inquiries, booking paddock slots, and selling horses.
The only platform that gives your stable its own website.
Every competitor either requires you to already have a website, locks your listings inside their platform, or sells a website as a separate product.
| Feature | equIdentity | Equicty / Equstable | Equihub | Stable-IT / Yardman | Others* |
|---|---|---|---|---|---|
| Website under your own domain | ✓ Included | ✗API widget - you need a site first | ✗Platform pages only | ✗Separate paid product | ✗ |
| Horse listings on your domain (SEO) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Member / owner portal | ✓ | ✓Equclub product only, not Equstable - booking & payments | ✗ | ✗ | ✗ |
| Document vault with buyer-shareable links | ✓ | ✗ | ✗ | ✗ | ✗ |
| Paddock reservations for members | ✓ | ✗ | ✗ | ✗ | ✗ |
| Live EU market price indices in cost planning | ✓ | ✗ | ✗ | ✗ | ✗ |
| No developer needed | ✓ | ✓but no website included | ✓but no website included | ✗ | Varies |
*Others = EquineM, Stablebuzz, BarnManager
Equicty syncs your horse data to a website you already own. If you don't have one, or yours looks like it was built in 2014, that's still your problem. equIdentity includes the website. Under your domain. Looking like a professional stable from day one.
Competitor features as published on their own websites, July 2026. All product names are trademarks of their respective owners.
Simple, transparent pricing
No hidden fees. Cancel anytime. All plans include hosting, updates, and support.
Billed monthly
Sales stables: a professional website and horse listings under your own domain - without a developer.
- Website builder & custom domain
- Horse sales & stallion profiles
- Interactive "Match my mare" tool
- Blog, news & SEO
- Inquiry management
- Custom branding
- Member portal
- Paddock reservations
- Events & registrations
- Health records & cycle tracker
- Finance & Profitability suite
- Stable map & maintenance
🔒 14-day free trial · No cost upfront
Billed monthly
Pension stables, riding schools & clubs: full member portal, paddock reservations, lesson scheduling, billing, and operational management.
- Everything in Starter
- Member portal - app for boarders & riders
- Paddock reservations - your hours, your capacity
- Events, lesson scheduling & leskaart credits
- Health records (vaccination, farrier, insemination)
- Document vault with buyer-shareable links
- Staff & care scheduling (daily sheets)
- Admin, staff & member portals in NL / FR / EN
- Billing & invoicing (GiroCode QR, overdue reminders) · Early access
- Finance & Profitability suite
- Stable map & maintenance
- Terms & Conditions management
- Priority support & onboarding call
🔒 14-day free trial · No cost upfront
You can self-configure at no extra cost. Need a different mix of features? We price to fit - just ask.
Contact us for setupAll prices excl. VAT. These are our standard rates - no introductory pricing, no year-2 increase. Annual plans include a free custom domain registration. No cost upfront. 100% tax deductible.
Frequently asked questions
Ready to bring your stable online?
Tell us about your stable. We reply within one business day and have you live within 48 hours - you don't lift a finger.
We're setting you up!
Expect an email at within one business day with everything you need to get your stable live.
Built with input from pension stables, sport horse dealers, and riding schools across Belgium and the Netherlands.