Your stable online.
In under 48 hours.
Looking like you've been there for years.
A premium sport horse on a generic website signals amateur. The same horse under a beautifully branded domain — with photos, pedigree, training level, and a professional inquiry inbox — signals it's worth what you're asking. For pension stables: boarders book their own paddock slots and check their mare's cycle. You stop managing by WhatsApp.
We'll show you a real stable on equIdentity. Usually within 24 hours.
"We had our own branded website live within two days. The platform looks exactly how a professional stable should look online — and the tools genuinely make managing our day-to-day a lot simpler."Stal Keulen-Hermans · Lanaken, Belgium
Two kinds of stables. One platform.
You sell sport horses.
A premium sport horse deserves better than a Facebook post. Listings under your own domain — with photos, pedigree, training level, and a professional inquiry inbox — attract international buyers and rank on Google. Your competitors are still sending WhatsApp voice notes.
You take horses in board.
Twenty boarders, twenty sets of questions. equIdentity gives each owner a personal portal: their horse's records, paddock bookings, upcoming events, an interactive stable map, and a maintenance report form. You stop being the answering service.
Built for how stables actually work
Every feature was designed around real stable management — not a generic SaaS template with an equestrian coat of paint.
Your stable's website, built the way you want it
14+ content blocks — galleries, hero sections, carousels, and contact forms. Every page achieves a 100% Google Lighthouse score and is structured with schema markup for perfect traceability by AI agents. As more buyers use AI to find sport horses, ensure your stable ranks at the top — just like Stal Keulen Hermans.
- No code, no developers, no agency
- 100% Lighthouse Performance & AI agent optimized
- Custom domain under your own brand
Showcase your sport horses to the world
Detailed profiles with photos, video, pedigree, training level, and pricing. Listings live directly on your own domain — not buried inside someone else's marketplace. When a buyer searches, they find your stable.
- Filterable grid with Direct Sale / In Concession / Sold
- Upload & share X-rays and vet reports via secure link (PRO)
- Built-in inquiry forms per horse
Your clients, your community — all in one portal
Every boarder gets a personal login. They can view their own horses, book paddock slots, check upcoming events, view the interactive stable map, and report maintenance issues — without calling you. You control what each member sees and can do.
- Role-based access — owners, staff, admins
- Personal horse dossiers per member
- Interactive stable map showing horse locations, ownership, and feed requirements
- Terms & Conditions management with per-member acceptance tracking
Every horse's full story, always at your fingertips
Detailed profiles with photos, pedigree, training history and medical records — all in one place. The cycle tracker keeps you ahead of foaling schedules so nothing slips through.
- Latest vaccination record + full farrier history log
- Cycle & pregnancy tracking with due date alerts
- Linked to the horse's owner automatically
End the WhatsApp back-and-forth for good
Members book their own paddock slots directly from their portal. 30-minute time blocks, real-time availability, zero double-bookings. You define the hours and capacity — the system does the rest.
- Configurable time slots per paddock
- Automatic conflict prevention
- Booking history per horse & member
Vandenberghe
Declercq
Available
Available
Nijs
Available
Vandenberghe
Available
Available
Up and running in 3 simple steps
Choose your plan
Pick the tier that fits your stable. Sign up in under 2 minutes.
Configure in minutes — or let us
You configure it yourself in minutes — or we do it for you within 48 hours. Either way, it looks professional.
Go live the same day
Start taking inquiries, booking paddock slots, and selling horses immediately.
The only platform that gives your stable its own website.
Every competitor either requires you to already have a website, locks your listings inside their platform, or sells a website as a separate product.
| Feature | equIdentity | Equicty / Equstable | Equihub | Stable-IT / Yardman | Others* |
|---|---|---|---|---|---|
| Website under your own domain | ✓ Included | ✗API widget — you need a site first | ✗Platform pages only | ✗Separate paid product | ✗ |
| Horse listings on your domain (SEO) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Member / owner portal | ✓ | ✗Known gap per reviews | ✗ | ✗ | ✗ |
| Paddock reservations for members | ✓ | ✗ | ✗ | ✗ | ✗ |
| Live EU market price indices in cost planning | ✓ | ✗ | ✗ | ✗ | ✗ |
| No developer needed | ✓ | ✓but no website included | ✓but no website included | ✗ | Varies |
*Others = EquineM, Stablebuzz, BarnManager
Equicty syncs your horse data to a website you already own. If you don't have one — or if yours looks like it was built in 2014 — that's still your problem. equIdentity includes the website. Under your domain. Looking like a professional stable from day one.
Simple, transparent pricing
No hidden fees. Cancel anytime. All plans include hosting, updates, and support.
Sales stables: a professional website and horse listings under your own domain — without a developer.
- Website builder & custom domain
- Horse sales listings (own domain SEO)
- Blog, news & SEO
- Inquiry management
- Custom branding & multilingual NL/EN
- Member portal (PWA)
- Paddock reservations
- Events & registrations
- Health records & cycle tracker
- Finance & Profitability suite
- Stable map & maintenance
🔒 14-day free trial · No cost upfront
Pension stables: full member portal, paddock reservations, health records, and operational management.
- Everything in Starter
- Member portal (PWA)
- Paddock reservations (07:00–20:30)
- Events calendar & registrations
- Health records (vaccination, farrier, insemination)
- Finance & Profitability suite
- Stable map & maintenance
- Terms & Conditions management
- Priority support & onboarding call
🔒 14-day free trial · No cost upfront
You can self-configure at no extra cost.
Contact us for setupAll prices excl. VAT. Annual plans include a free custom domain registration. No cost upfront. 100% tax deductible.
Frequently asked questions
Ready to bring your stable online?
Join equestrian stables already running on Equidentity. We'll have everything set up within 48 hours — you don't lift a finger.
We're setting you up!
Expect an email at within one business day with everything you need to get your stable live.
A platform your stable is proud to put its name on — live in under 48 hours